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Asolica > Blog > Marketing > 3 prime FTSE 100 shares taking market share
Marketing

3 prime FTSE 100 shares taking market share

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Last updated: January 11, 2026 9:10 am
Admin
3 months ago
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3 prime FTSE 100 shares taking market share
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Contents
  • Grocery store large
  • Excessive road stalwart
  • Heading to Africa
  • Which do I want?

Picture supply: Getty Photographs

The FTSE 100 is house to a variety of various companies, starting from banks and builders to miners and supermarkets.

To showcase this selection, listed below are three Footsie companies which can be taking market share from rivals of their respective industries.

Grocery store large

Let’s begin with the most important, which is Tesco (LSE:TSCO). The share value has jumped roughly 85% since early 2023, which is a cracking outcome when dividends are additionally factored into the equation.

A key motive behind this has been the corporate’s incremental market share features. In its latest Q3 and Christmas buying and selling assertion, Tesco mentioned it had a near-29% market share within the UK.

This was its highest share for over a decade.

Supporting that is the highly effective Clubcard, which retains prospects loyal, and its profitable Aldi Worth Match marketing campaign. The latter appears to have neutralised the aggressive menace from the German price range chain.

Tesco owns a fair bigger slice of the net grocery market, with its supply service more and more well-liked with shoppers. On-line gross sales development was 11.2% over the 19 weeks to three January, together with prolonged Christmas Eve deliveries.

Lastly, its Most interesting vary, which grew 13% over this era, continues to realize recognition. Additional cash-strapped customers are eating at house reasonably than in eating places to assist get monetary savings.

Excessive road stalwart

Subsequent is, nicely, Subsequent (LSE:NXT). The corporate is defying the gloom amongst UK retailers with strong development, which is mirrored in a share value surge of 44% over the previous 12 months.

Within the 9 weeks to 27 December, full value gross sales rose 10.6%, with UK gross sales up 5.9%. That was each forward of firm expectations and the broader UK retail sector. 

Nonetheless, worldwide is now an enormous a part of the corporate’s development story, with a 38.3% rise in gross sales over the interval. Subsequent plugged into Zalando’s logistics-as-a-service arm (ZEOS) final 12 months. This has improved inventory availability throughout Europe and improved effectivity. 

Heading to Africa

Final however actually not least is Airtel Africa (LSE:AAF), whose share value has skyrocketed 215% during the last 12 months!

The telecommunications agency operates in 14 sub-Saharan international locations, the place a younger inhabitants and accelerating smartphone adoption are supporting super-strong development.

Subsequent 12 months, earnings are anticipated to surge 44%.

Within the six months to 30 September, Airtel Africa’s complete buyer base elevated 11% to 173.8m. And 78.1m of those are utilizing the web on their telephones, which is vital as a result of these prospects are additionally extra seemingly to make use of the agency’s cellular cash service (Airtel Cash).

This unit is gaining floor on bigger rivals. In Kenya, for instance, Airtel Cash’s market share has hit 10%, up from lower than 3% in 2023.

Which do I want?

Naturally, all three shares carry dangers. Tesco has warned that some prospects are “counting each penny“, so 2026 could possibly be powerful going.

Subsequent is saying one thing comparable, guiding for slower full-year gross sales development of roughly 4.5%. In the meantime, the inventory appears to be like fairly expensive at 18.3 occasions ahead earnings.

Lastly, Airtel Africa faces regulatory danger throughout its markets, in addition to swings in native currencies that may impression earnings.

Nonetheless, I like Airtel’s potential long run, because it faucets right into a younger and quickly rising African inhabitants, low smartphone penetration and an enormous unbanked inhabitants. I believe this inventory is value digging into.

Investing simply £99 every week within the inventory market might construct a £53,137 passive revenue 
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