South Korea’s Bithumb is launching its third annual dormant asset restoration marketing campaign, revealing that unclaimed cryptocurrency holdings on its platform have fallen to 291.6 billion gained ($201 million)—a 34% lower from final yr’s 443.5 billion gained ($306 million).
The decline follows a earlier yr’s marketing campaign by which roughly 36,000 clients reclaimed a mixed 70.6 billion gained ($49 million) in forgotten belongings. Market fluctuations additionally contributed to the year-over-year change.
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The Largest Was Single Account With $2.8M Forgotten Asset
This yr’s marketing campaign targets 2.57 million accounts which have proven no login or buying and selling exercise for at the very least one yr. Amongst them, the biggest single dormant holding stands at 4.1 billion gained ($2.8 million), whereas the very best Bitcoin return fee recorded reaches an eye-popping 61,106%.
Maybe most placing is the longest unclaimed account, which has remained untouched for 4,380 days—almost 12 years. This timeline traces again to Bithumb’s founding in 2013, suggesting a few of the change’s earliest customers have but to test their holdings.
“Many customers remain unaware of the digital assets they hold or have left them unattended for extended periods,” stated Moon Solar-il, Bithumb’s Head of Service. “We hope this campaign helps customers rediscover and utilize their valuable assets.”
Bithumb first launched its dormant asset initiative in 2023, when unclaimed holdings totaled 267.3 billion gained ($184 million). The determine surged in 2024 amid the crypto market rally, solely to say no this yr.
Bithumb Holds Agency as Korea’s Second-Largest Trade
Bithumb maintains its place as South Korea’s second-largest cryptocurrency change by a big margin. In keeping with WiseApp Retail’s July 2025 survey, Bithumb recorded 2.42 million month-to-month energetic customers (MAU), trailing solely Upbit’s 4.53 million. The hole between Bithumb and third-place Coinone (600,000 MAU) is greater than fourfold, underscoring Bithumb’s stable grip on the runner-up spot.
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WiseApp Retail Rankings (July 2025)
MetricUpbitBithumbBithumb/UpbitMAU4.53M2.42M53percentTotal utilization time12.52M hours5.41M hours43percentTotal app launches1.62B550M34%
CoinGecko’s Belief Rating rankings inform the same story: Bithumb scores 7/10, whereas Upbit scores 8/10. Bithumb’s 24-hour buying and selling quantity stands at $383 million, roughly 45% of Upbit’s $844 million.
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Upbit Dominates With 44% of Korea’s Younger Adults
Dunamu, operator of Upbit, launched its 2025 consumer statistics on Thursday, revealing 13.26 million cumulative members as of December 22. The platform added almost 1.1 million new customers all through 2025.
For context, the Monetary Providers Fee’s first-half 2025 trade survey reported 10.77 million tradeable customers throughout all registered exchanges mixed. Whereas the figures use completely different methodologies, they illustrate Upbit’s market dominance.
Age Distribution: Upbit vs Business
Age GroupUpbitIndustry (FSC)Underneath 3023.2percent18.9percent30s28.7percent27.9percent40s24.1percent27.1percent50s16.9percent18.8percent60+7.1percent7.3%
Each datasets affirm customers of their 30s as the biggest demographic. Notably, 5.48 million Upbit customers are of their 20s and 30s—representing 44% of South Korea’s whole inhabitants in that age bracket (12.37 million), based on authorities demographic knowledge cited by Upbit.
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Broadening Investor Base
Feminine participation is rising quickly. Whereas girls account for 34.6% of Upbit’s whole consumer base, they represented 43.1% of latest sign-ups in 2025, narrowing the gender hole to only 13 share factors. Customers of their 50s additionally comprised 20% of latest registrations, signaling that digital asset funding is increasing throughout generations.
Buying and selling Developments
Ripple (XRP) was essentially the most traded asset on Upbit in 2025, adopted by Bitcoin (BTC) and Ethereum (ETH). This aligns with the FSC survey, which exhibits XRP because the second-largest asset by home market capitalization after Bitcoin.
The platform’s busiest buying and selling day was January 9, when each day quantity hit 20.86 trillion gained ($14.4 billion)—greater than triple the trade’s common each day quantity of 6.4 trillion gained reported within the FSC survey.
