Wix Vs. Shopify: We Have A Winner for 2025

As an internet site designer or developer, you usually land at a crossroads: which web site builder software program to select? It’s both in your personal web site or a shopper is in search of a advice. 

A number of common names seem in such discussions, and Wix and Shopify are often amongst them. The comparability is difficult because you’re evaluating apples, however they’re of two totally different varieties and tastes. 

I encountered this comparability not too long ago whereas recommending the most suitable choice to considered one of my retail shoppers. I in contrast Wix vs. Shopify intimately, as it could not directly influence the visibility of promoting initiatives that I run for them. I in contrast elements, together with characteristic availability, e-commerce specialization, search engine optimisation capabilities, and pricing. 

Wix vs. Shopify at a look

Right here’s a fast characteristic comparability of each web site builder platforms. 

 

Function

Wix

Shopify

G2 ranking

4.2/5

4.4/5

Greatest for

Greatest for creatives, portfolios, small shops, and service-based companies

Greatest for “scaling on-line shops, dropshipping, and omnichannel retail.

E-commerce instruments

Fundamental e-commerce instruments suited to small shops

Superior e-commerce options like multi-channel promoting, strong stock administration, and deserted cart restoration

Design and templates

Over 800 versatile and visually interesting templates, appropriate for inventive companies

Over 150 professionally designed e-commerce-specific themes optimized for conversions

search engine optimisation and efficiency

Restricted technical search engine marketing (search engine optimisation) management 

Affords extra superior technical search engine optimisation management (redirects, schema markup, canonical tags, and so on.)

AI options

Contains AI textual content era and picture generator

Affords AI-generated product descriptions by way of Shopify Magic

Integrations

500+ integrations, together with advertising, search engine optimisation, and social media apps

8,000+ apps out there, together with superior e-commerce, advertising, and logistics integrations

Free plan

Sure, with restricted options and Wix branding

No free plan . 3-day free trial, then 3 months at $1/month

Pricing

Lite: $17/month

Core: $29/month
Enterprise: $36/month
Enterprise Elite: $159/month

Starter: $5/month

Fundamental: $39/month

Develop: $89/month
Superior: $399/month

Be aware: The main points under mirror probably the most present capabilities as of August 2025 however could change over time. Each firms always add superior options.

TL;DR: Wix is intuitive, inexpensive, and perfect for creatives, service suppliers, and small e-commerce startups needing design flexibility and ease of use. Shopify is extra highly effective, scalable, and purpose-built for severe on-line retail — particularly the place stock complexity, multichannel gross sales, and automation matter. Wix excels in user-friendliness, search engine optimisation steering, and quick setup with AI instruments. Shopify dominates in e-commerce options, integrations, and long-term progress potential. For smaller shops or portfolios, Wix is the higher choose. For scaling a web based enterprise, Shopify takes the lead.

Wix vs. Shopify: What’s totally different and what’s not? 

Earlier than we start the head-to-head testing, I need you to look at the online builder platforms and their options extra intently. They’re each spectacular. However the satan’s within the particulars, is not it? Let’s break down what units them aside!

Wix vs. Shopify: The variations

Beneath is an summary of the important thing variations between Wix and Shopify.

• Web site design and templates: Wix presents a whole bunch of free and paid templates (over 800) masking every thing from portfolios and eating places to on-line shops. Shopify has a smaller collection of themes, round 246 (free + paid), explicitly tailor-made for e-commerce. Nonetheless, out of a whole bunch of Wix templates, 156 are for e-commerce shops. Subsequently, if we’re constructing an e-commerce web site, Shopify presents a greater number of templates. Wix, alternatively, is extra user-friendly. You can provide prompts to Wix AI and let it create the entire web site for you. You’ll be able to iterate on the design with prompts till you get what you count on. This makes Wix simpler to make use of. 
• E-commerce options: Wix offers all the essential e-commerce contains a small retailer wants. Nonetheless, Wix’s e-commerce toolset just isn’t as deep or superior as Shopify’s. For instance, Wix lacks superior stock administration capabilities resembling computerized inventory alerts or complicated product variant logic. Then again, e-commerce is Shopify’s core competency. You get limitless merchandise (Shopify doesn’t impose a product restrict, not like Wix’s 50,000 product restrict), complete stock monitoring with alerts, a number of product variants/choices, and the flexibility to promote throughout a number of channels. For those who’re promoting at scale, Shopify does serve your wants higher. 
• App integrations and plugins: The Wix App Market contains round 500-800 apps, each Wix-made and third-party integrations. The ecosystem is smaller, so Wix won’t have some very specialised apps or superior integrations. If your small business wants area of interest performance, you won’t discover an app for it on Wix, and you could possibly hit a useless finish or have to make use of exterior code. Shopify has an unlimited App Retailer with hundreds of apps (properly over 6,000) concentrating on all features of e-commerce. It permits your retailer to combine with numerous providers and add new options as you develop. Shopify presents much more integrations and plugins than Wix, which is nice for scaling — simply be conscious of the additional prices of these add-ons.

Wix vs. Shopify: The similarities

Since we have been evaluating apples, there’s acquired to be one thing related even once they’re of various varieties and tastes. Try the similarities between Wix and Shopify: 

• Website hosting: You wouldn’t have to seek out exterior internet hosting options. Each Wix and Shopify will host your web site for you. I like this as a result of I don’t need to take duty for managing servers and safety, particularly when beginning out.

• Ease of use: I don’t code, however these website-building platforms let me arrange a retailer regardless. I like this self-serve manner of constructing web sites. 

• search engine optimisation instruments:  SEO (search engine optimisation) is crucial to my advertising technique since my shopper sells area of interest merchandise within the cosmetics line. Each platforms provide important search engine optimisation options, together with customizable meta tags, URLs, and computerized sitemap era.

• Running a blog: We plan to cowl detailed guides utilizing merchandise we’re promoting. It’s vital that I can simply create and handle a weblog instantly inside the web site. I’ve that flexibility from each Wix and Shopify. 

You’ve gotten an summary of how Wix and Shopify are related and totally different. Let’s take a look at them primarily based on varied features of the instruments. 

How I in contrast Wix and Shopify: My prompts and analysis standards

I examined each the instruments for designing a homepage of an e-commerce web site for a hypothetical cosmetics model, Blush & Lush. I in contrast Wix and Shopify for his or her user-friendliness, flexibility, design options, e-commerce integration, search engine optimisation, efficiency, and pricing. 

 

I examined the 2 platforms for per week to make sure I didn’t miss out on any options. The above testing standards have been obligatory for our use case, as we wished to go together with a user-friendly interface, the place it’s simpler to make customizations. I attempted to make use of a mixture of easy and sophisticated design options to make the web site beautiful with obligatory performance. E-commerce capabilities have been important since we wished to promote cosmetics whereas making search engine optimisation considered one of our key channels.

I’ve had a justifiable share of expertise designing easy web sites for my providers and startups. I wished to be as honest as attainable when evaluating these two platforms. I’ve examined the identical content material and performance on them, apart from the design and the inventory photographs used. 

 

Let’s get into precise testing and see how Wix and Shopify differ in actuality. 

Disclaimer: These insights are primarily based on hands-on testing of Wix and Shopify as of August 2025. Platform options, pricing, and performance could evolve over time. This assessment displays particular person expertise and opinions on the time of analysis and doesn’t signify the official stance or endorsement of G2. For the most recent updates, seek the advice of Wix and Shopify instantly.

Wix vs. Shopify: How they really carried out in my assessments

For every comparability issue, I’ll clarify why a software program characteristic stood out and the way it impacts a consumer. I’ve examined these instruments to seek out their strengths and weaknesses and provide you with an entire overview. This could show you how to make an knowledgeable choice when buying Wix or Shopify. 

1. Person-friendliness and adaptability

It’s tremendous simple to work with Wix when creating your e-commerce retailer. You’ll be able to visually edit gadgets on the web page with out going into technical know-how. I used to be in a position to edit the textual content, call-to-action (CTA), photographs, and graphics just by clicking and modifying them. 

The platform allowed me so as to add animation with a button click on. For instance, when hovering, the product’s picture expands in measurement. A widget might be added to every product web page so as to add a assessment part. If there are fewer opinions, the platform helps you mixture them by assessment request automation. 

Though the platform was simple to make use of, we’d want a while to get acquainted. Whereas modifying a product web page, navigating again to the house web page was a little bit tough. Nonetheless, I may transfer to the homepage by utilizing the pages drop-down menu on the top-left nook. Nonetheless, I solely found it after utilizing the platform for some time.

From a UI standpoint, Wix is simple to make use of. It’s responsive, and you’ll take a look at pages on totally different display sizes utilizing the choices within the high bar.

On Shopify’s entrance, you should undergo a fast studying curve with the intention to arrange your retailer. The platform skillfully guides you to succeed in totally different checkpoints that will help you design seamlessly. Nonetheless, I like Wix’s flexibility higher. On Shopify, I needed to manually kind the product description (I copied and pasted it from ChatGPT), however Wix gave me AI help in its product itself to create copy on the go, which is an actual worth if you need some inspiration. 

Shopify additionally presents a number of themes for designing your retailer, and it was pretty simple to decide on one. Relating to themes and templates, Wix and Shopify have just a few variations. Wix presents extra themes and templates than Shopify. Nonetheless, most templates cater to web sites from services or products firms. For e-commerce, there are solely 156 templates, which is fewer than Shopify, which primarily caters to e-commerce companies. 

Total, I discovered Wix’s interface extra intuitive and versatile than Shopify’s.

Winner: Wix 🏆 

2. Design options and capabilities

Each platforms are wealthy in design options and capabilities. Wix presents a number of inventory media, making it simpler to make use of the photographs from the platform when masking generic gadgets. 

I like that Wix’s themes embrace photographs and placeholder textual content. You’ll be able to change these to shortly arrange your retailer. 

In the case of Shopify, it’s tough so as to add inventory photographs to merchandise. It is smart from a promoting perspective, as distinctive merchandise promote higher than generic gadgets. It encourages you to add photos of your merchandise, write descriptions, and add them to the platform. Nonetheless, you need to use Shopify’s inventory photographs on the quilt or different areas, which could be a little generic. 

Shopify is wealthy in design parts and layouts, making it simpler for designers to select and add them to their shops. For instance, there are a number of rows, collages, collapsible content material, a contact type, and extra. Whereas Shopify has all of the design options, it doesn’t counsel when to make use of them. These sections are set as placeholders with inventory photographs in Wix’s theme. 

Wix provides you choices to rework totally different sections in keeping with your wants. The variety of potentialities is low in comparison with Shopify. Nonetheless, these recommendations are primarily based on the theme’s present structure. For those who change the structure, you’ll have extra choices to rework the design. 

Wix offers capabilities to design photographs utilizing AI. Nonetheless, it’s not very helpful since AI picture era in Wix struggles with accuracy. I gave a immediate, “Create an image to show a woman holding a yellow lipstick from Blush & Lush.” However I acquired an image with a yellow face cream somewhat than lipstick. 

At the moment, Shopify doesn’t have an AI picture generator, however it does have a library of inventory photographs that you need to use. 

Total, each platforms do a reasonably good job with their design capabilities. Wix is extra intuitive than Shopify, most likely as a result of Wix makes use of extra icons to show design performance, whereas Shopify shows extra textual content. Technical design-related textual content can confuse a newbie in the event that they’re not from a design background. I discovered the customizability of each platforms related. I examined for primary customization. If we implement extra subtle design customization, the opinions can fluctuate. 

Winner: Tie

*Wix provided AI capabilities along with the standard design and customization performance. Nonetheless, it’s not correct, making no qualitative distinction.

3. E-commerce integration

Wix presents totally different automations to handle an e-commerce retailer and improve its gross sales. Shopify additionally presents automation, however it’s not out there within the free trial. To check the automation pretty, I upgraded to a paid plan on Shopify. 

Shopify does a good job with regards to stock. It permits transfers (transferring stock between totally different places), making it simpler to handle stock throughout totally different enterprise places. Wix doesn’t provide this characteristic. 

Furthermore, Shopify presents  point-of-sale (PoS) assist for on-line and offline channels, making it simpler to handle your retail enterprise. It helps you forestall fixed bouncing between totally different platforms to handle totally different gross sales channels. 

Wix presents the characteristic “categories” that permit you to group bestselling merchandise, customers’ favorites, and so on. Shopify achieves the identical by the “collections” characteristic. Wix’s interface and ease of use are barely higher than Shopify’s. Nonetheless, functionality-wise, Shopify does a greater job at e-commerce, particularly when it scales to a number of merchandise at totally different places. 

This makes Shopify a winner for its stock administration options and skill to scale e-commerce. The platform offers detailed documentation on managing stock successfully, which I discovered tremendous useful. 

Winner: Shopify 🏆

4. search engine optimisation

Visibility is essential for an e-commerce platform. When it occurs organically, it instantly displays profitability. Options associated to search engine optimisation are obligatory for the model’s natural progress, making them a crucial aspect for an online builder platform. Each platforms do fairly properly when it comes to delivering search engine optimisation options. 

Wix presents an entire search engine optimisation guidelines and guides you thru it to make obligatory optimizations earlier than you are taking the shop dwell.

search engine optimisation guidelines on Wix

Shopify encourages customers to change the search engine itemizing when creating a brand new product. The platform permits customers to optimize on–web page parts like title, meta description, uniform useful resource locator (URL) slug, and the product’s full description in a single place, serving to retailer homeowners preserve uniformity. 

Shopify’s search engine marketing for a product

Shopify additionally presents social sharing options, the place customers can modify how they want to present their product (title, description, and picture) when the viewers shares product hyperlinks with others. You get an analogous characteristic on Wix, too. 

Each Wix and Shopify provide first rate methods to optimize for serps. Wix does that barely higher, because it delivers an entire guidelines, which may be very helpful for enterprise homeowners unfamiliar with search engine optimisation. Because of this, Wix is a winner when it comes to search engine optimisation efficiency. 

Winner: Wix 🏆

G2 consumer scores: Which device presents higher search engine optimisation capabilities? 

• Wix has an 88% satisfaction ranking on G2 primarily based on 84 opinions. 
• Shopify has an 82% satisfaction ranking on G2 primarily based on 2961 opinions. 

The scores are shut, however barely increased for Wix, making it an appropriate platform for search engine marketing. 

5. Pricing 

Wix presents a free plan, however Shopify doesn’t. The latter lets customers strive the e-commerce expertise for a 3-day free trial. Nonetheless, it’s a brief window, so Shopify costs $1 for the primary month. 

Beneath are the totally different plan choices out there with Wix. 

• Lite: $17/month
• Core: $29/month
• Enterprise: $36/month
• Enterprise Elite: $159/month

You get a primary e-commerce retailer within the core plan. For those who’re ranging from scratch, you get a free area with the Wix premium plan. For the templates, when you select a paid one, that’s $1 to $70 further. When operating an e-commerce retailer, you’ll be paying a transaction charge when you’re utilizing a third-party cost supplier, like a cost gateway. Wix doesn’t cost a transaction charge when you’re utilizing Wix Cost. The identical is true with Shopify if you’re utilizing Shopify Funds. 

Shopify presents the next plans: 

• Starter: $5/month
• Fundamental: $39/month
• Develop: $89/month
• Superior: $399/month

Third-party transaction charges apply when you use a third-party cost supplier that means that you can settle for funds on-line. Shopify costs a small charge for in-store funds made by way of Visa or Mastercard, relying in your plan. The transaction charges can vary between 2.4% plus 10¢ to five% plus 30¢, relying in your plan and mode of purchases (on-line or in-person).

Winner: It was a cut up choice. Wix is finest for early-stage enterprise homeowners, and Shopify is finest for establishing a scalable retail or e-commerce enterprise. 

 

Wix vs. Shopify: Head-to-head comparability desk

Right here’s a desk exhibiting the online builder software program that wins.

Performance
Winner
Why it received

Person friendliness and adaptability

Wix 🏆

Wix has a user-friendly and intuitive interface, making it simpler for novices to navigate the platform. 

Design options and capabilities

Tie

Each have sturdy design options. Wix has AI to assist design graphics, however it’s not as correct but appropriately. 

E-commerce integration

Shopify 🏆

I felt Shopify had extra to supply functionality-wise. It facilitates stock transfers and way more, catering to the in depth stock administration use case in e-commerce.

search engine optimisation

Wix  🏆

Each platforms provide clear methods to optimize for serps. Nonetheless, Wix goes a step ahead by providing a transparent, guided guidelines that makes it simple for anybody to make sure all on-page parts are optimized. 

Pricing

Cut up

Wix presents an inexpensive, value-added plan for enterprise homeowners beginning an e-commerce retailer. Shopify additionally presents an equally inexpensive starter plan. Its high-priced plan (mid-tier or top-tier) justifies the worth it delivers in promoting. 

Key insights on Wix vs. Shopify from G2 information

I additionally checked out assessment information on G2 to seek out strengths and adoption patterns for Wix and Shopify. Here is what stood out:

Satisfaction scores

• Wix excels in ease of use (91%), ease of setup (91%), and ease of doing enterprise (86%).
• Shopify has sturdy ease of use scores (89%) and strong satisfaction scores for ease of setup (88%). 

High industries represented

• Wix dominates in advertising and promoting, laptop software program, IT providers, design, and graphics. 
• Shopify has a powerful presence in retail, attire and style, advertising and promoting, shopper items, and the web.

Highest-rated options

• Wix excels in visualization instruments (88%), template library (89%), and content material parts libraries (86%). 
• Shopify stands out for cost processing (89%), safety (89%), and efficiency and reliability (88%).

Lowest-rated options

• Wix struggles with hypertext markup language (HTML) and CSS editors (76%), advertising instruments integrations (78%), and WYSIWYG editor integration (86%). 
• Shopify struggles with search engine optimisation (82%), business-to-business (B2B) (82%), and decoupling (82%).

Incessantly requested questions on Wix vs. Shopify

Nonetheless have questions? Get your solutions right here!

1. How a lot do Shopify and Wix take per sale?

Shopify costs 2.9% + $0.30 per on-line transaction, together with cost processing charges when you’re not utilizing Shopify Funds. Wix doesn’t cost a separate transaction charge, however commonplace cost processing charges nonetheless apply relying in your supplier (like PayPal or Stripe). Each platforms permit you to keep away from further charges by utilizing their in-house cost techniques — Shopify Funds or Wix Funds.

2. When you have a multi-product e-commerce web site, must you select Shopify or Wix?

Shopify could also be higher outfitted for companies with a variety of merchandise. It supports as much as 2,000 product variants, bulk modifying, and extra superior stock instruments. Wix works properly for smaller stores, particularly these with easier product catalogs. For those who’re managing a big or complicated stock, Shopify is usually extra scalable in the long term.

3. How do you migrate from Wix to Shopify?

Migration might be dealt with manually by exporting your merchandise from Wix to a CSV file, then importing them into Shopify. For a extra streamlined course of, you need to use instruments like Cart2Cart, which assist transfer merchandise, content material, and buyer information mechanically. Shopify additionally presents setup steering and migration assist by its companion ecosystem.

4. Which platform is best for cellular optimization: Wix or Shopify?

Each platforms provide mobile-responsive design, however Shopify is a little more constant out of the field. Its themes are constructed with a mobile-first strategy, which helps guarantee your retailer appears nice on smaller screens. Wix provides you extra visible management over the cellular structure, however it might require further guide changes to fine-tune your design.

5. Does both platform assist dropshipping?

Sure, each support dropshipping. Shopify integrates with a wider vary of dropshipping apps, like DSers, Spocket, and Zendrop, making it simpler to handle suppliers and merchandise at scale. Wix additionally helps dropshipping, primarily by Modalyst, however its ecosystem is smaller. If dropshipping is central to your small business, Shopify could provide extra flexibility.

6. Can I exploit my very own area with Wix or Shopify?

Sure. Each Wix and Shopify permit you to join a customized area. Wix features a free area for one yr with lots of its paid plans. Shopify helps you to buy a site or join an present one, however doesn’t embrace one by default. Either manner, managing your area is easy on each platforms.

Wix or Shopify: My remaining verdict

Go along with Wix if you need an all-in-one web site builder with limitless flexibility and easy e-commerce instruments. It’s tremendous simple to make use of, and you’ll work with the Wix AI to provide prompts and have it construct a surprising web site for you. Wix is appropriate for creatives, service-based companies, and anybody in retail beginning small with a restricted product vary. 

For those who intend to run a web based retailer, and that’s your purpose, go together with Shopify. Initially, you may undergo a brief studying curve. However there are tonnes of assets out there that will help you out. In the long term, will probably be a profit-sum recreation. You’ll get superior options to handle in depth stock and help in on-line and bodily retailer gross sales. 

Need extra choices for an internet site builder platform? Try Wix and Shopify alternate options and see which most closely fits your use case.

This text was initially revealed in April 2025 and has been up to date with new data.