It is Time for a New Dialog About Social Media Advertising and marketing – The Social Media Hat

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For years, I’ve written and spoken in regards to the techniques, methods, and platforms that outline social media advertising. I’ve celebrated the wins, analyzed the developments, and helped hundreds of you navigate this ever-changing panorama. However recently, I’ve felt a shift.

It feels just like the dialog has gotten… caught.

The Challenges Each Social Media Supervisor is Dealing with

We’re caught speaking about fleeting algorithm hacks as a substitute of sustainable technique. We’re caught on a content material treadmill that values amount over high quality, resulting in widespread burnout. We’re caught defending our work as a substitute of confidently demonstrating its worth.

I consider we, as practitioners and business leaders, are prepared for a distinct form of dialog. And I’ve been engaged on a brand new strategy to have it.

That’s why I’ve been pouring my vitality into creating a brand new residence for this dialog. A spot the place we are able to get previous the noise and give attention to what actually strikes the needle.

A New House for a Higher Dialog

And at present, I’m so extremely proud to announce it: welcome to the Social Pulse Podcast.

This isn’t simply one other advertising podcast. It’s a brand new weekly present, produced with my staff at Agorapulse, constructed particularly for the social media managers and practitioners within the trenches. It’s our reply to the challenges all of us face.

What to Anticipate: Your First 4 Episodes

To provide you a style of what we’ll be tackling, we’re launching with 4 highly effective episodes proper out of the gate:

The Sensible Professor: Turning Social Media College students into Strategic Professionals

I sit down with the good Professor Karen Freberg to debate how we are able to higher put together the subsequent era of entrepreneurs for the actual world.

Cease Chasing Algorithm Hacks: What Actually Works for Instagram Natural Attain

The legendary Jenn Herman joins me to chop via the myths and share what’s truly driving sustainable natural development on Instagram proper now.

The Social Listening Goldmine: How Sensible Manufacturers Mine Conversations for Income

Brooke Sellas of B Squared Media reveals learn how to discover and leverage the income alternatives hiding in your on a regular basis social media conversations.

How Poor Video High quality Is Sabotaging Your Social Media Success

Video professional Luria Petrucci breaks down why “good enough” video is not adequate, and the way it is perhaps costing you gross sales.

This present is my dedication to offering you with the readability and confidence it is advisable to excel. It’s the dialog I’ve wished to have for years, and I’m so excited to lastly be capable to share it with you.

And that’s simply our launch lineup to get issues began. We’re simply getting warmed up.

Within the coming weeks, I’ll be sitting down with titans of the business like AJ Wilcox, Amanda Robinson, Christopher Penn, Jon Loomer, Neal Schaffer, Marley Jaxx, and Goldie Chan, plus leaders from modern manufacturers like HighLevel, Visme, and Pictory.

This present is all about bringing you essentially the most worthwhile, actionable conversations potential, week after week.

The right way to Pay attention and Be a part of the Dialog

I’m so excited to lastly share this new mission with you. For those who’ve discovered worth within the content material right here at The Social Media Hat through the years, I do know you’re going to like the conversations we’re having on the Social Pulse Podcast.

Listed below are the very best methods you possibly can tune in and help the present:

1. LISTEN to the primary 4 episodes proper right here on this web page!
2. SUBSCRIBE in your favourite platform so that you by no means miss a future episode. We’re dwell on Apple Podcasts, Spotify, YouTube, and all over the place else you get pleasure from nice podcasts.
3. LEAVE A RATING & REVIEW! For those who benefit from the present, leaving a fast score and a one- or two-sentence evaluation on Apple Podcasts or Spotify is the only greatest means to assist others uncover it. It will imply the world to me.

Thanks once more for being on this journey with me. Let’s begin this new dialog.

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