When america authorities blocked the merger between Kroger and Albertsons, it celebrated that because it it was profitable a battle for the American folks.
“The FTC, along with our state partners, scored a major victory for the American people, successfully blocking Kroger’s acquisition of Albertsons. This historic win protects millions of Americans across the country from higher prices for essential groceries — from milk, to bread, to eggs — ultimately allowing consumers to keep more money in their pockets,” the Federal Trade Commission (FTC) shared.
It was a victory that the agency celebrated which seemed to miss the fact that regional grocery chains have to compete with national players including Walmart, Target, and Costco, which don’t need to make money on groceries.
“This victory has a direct, tangible impact on the lives of millions of Americans who shop at Kroger or Albertsons‑owned grocery stores for their everyday need. This is also a victory for thousands of hardworking union employees, protecting their hard‑earned paychecks by ensuring Kroger and Albertsons continue to compete for workers through higher wages, better benefits, and improved working conditions,” it added.
The blocked merger might have been good for staff, however it’s advantages for the American individuals are doubtful. A mixed Kroger and Albertsons would nonetheless have been meaningfully smaller than Costco, Amazon, and Walmart by market cap.
Grocery sellers market cap (Nov. 3, 2025)
- Kroger Co. (KR): $42.17 billion
- Albertsons Corporations, Inc. (ACI): $9.71 billion.
- Goal Company (TGT): $41.59 billion.
- Walmart Inc. (WMT): $806.69 billion.
- Costco Wholesale Company (COST): $403.93 billion.
- Amazon.com, Inc. (AMZN): $2.728 trillion.
The FTC appears to have missed that Kroger and Albertsons do not simply compete with one another and different grocery store chains. They must battle corporations together with Walmart, Costco, Amazon, and Goal, which need not generate income promoting groceries.
Walmart, for instance, has handed all supermarkets put along with 37.4% of the e-grocery market in comparison with 27.3% for conventional grocery chains within the second quarter of 2024, Grocery Dive reported.
“When Walmart is growing their share of online grocery that much, at some point competing retailers are not just fighting over online dollars — this is going to start coming out of their physical stores. And that should really scare people,” Gary Hawkins, founder and CEO of the Heart for Advancing Retail & Know-how, stated throughout an April webinar.
Walmart and different non-traditional grocery chains are taking up the contemporary produce market.
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Walmart, Costco, Goal, and Amazon take over one other key space
Walmart has been recognized to soak up worth will increase to a larger extent than its rivals.
“Between January 2022 and February 2023, Walmart kept prices roughly steady — just a 3% increase — across digital and physical channels, while competitors raised prices higher. Specifically, Amazon showed a 7.5% increase in the prices of those products, and Kroger and Target both raised prices 9%,” based on information from analytics agency Dataweave, which checked out practically 600 merchandise from nationwide manufacturers, based on Reuters.
Costco has famously all the time saved its costs low as a result of it makes about 60% of its working income from membership charges.
Now, Walmart, Costco, Amazon, and Goal have focused contemporary produce (and different contemporary gadgets) of their subsequent wave of attacking conventional grocery chains.
“It’s no secret why nationals have made it a strategic imperative to increase their share of the fresh dollar. It’s the same reason Amazon began its grocery adventure nearly a decade ago: frequency. Frequency is also the motive behind Amazon’s recent debut of free same-day fresh food delivery for Prime members. Frequency has long been the strength of regional and specialty grocers, while nationals generally capture larger baskets on fewer trips. Fresh food makes the difference,” Alix Companions shared in a brand new report.
2025 contemporary grocery market share
- Conventional grocery: 46.4%
- Mass and SuperCenter (primarily Walmart and Goal): 18.6%
- Warehouse golf equipment: 13.7%
- Low cost chains: 10.4%
Supply: Alix Companions
By rising their share of the contemporary house, nationwide retailers are taking market away from regional grocery chains.
“Non-traditional grocery retailers have not only successfully invaded territory at the very foundation of the grocery industry, they are also digging into fresh more deeply by building new supply facilities, expanding private label and more — and that could have profound consequences for supermarket operators,” Sam Silverstein wrote for Grocery Dive.
John Clear, an AlixPartners accomplice who previously served as a buying government for Lidl US defined to GroceryDive why this shift in gross sales issues.
“The whole grocery economics model is founded on having low-rate, high-velocity SKUs offset by high-rate, slow-velocity SKUs so that you can make the whole box make sense,” Clear defined. “So if you’re in a traditional grocery model and you lose [fresh sales] … you’re left with slower moving SKUs that turn into profit less quickly.”
