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Asolica > Blog > Business > Barry’s ‘cofounder’ unwinds at his personal fitness center—however even he admits stability is elusive: ‘Many days I have to wake up and choose who I’m going to disappoint’ | Fortune
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Barry’s ‘cofounder’ unwinds at his personal fitness center—however even he admits stability is elusive: ‘Many days I have to wake up and choose who I’m going to disappoint’ | Fortune

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Last updated: October 31, 2025 10:49 am
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1 month ago
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Barry’s ‘cofounder’ unwinds at his personal fitness center—however even he admits stability is elusive: ‘Many days I have to wake up and choose who I’m going to disappoint’ | Fortune
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Contents
  • The funds
  • The Requirements 
  • The Treats  

Being within the C-suite is a high-pressure job with lengthy hours, board obligations, and intense scrutiny. However what’s it wish to be a high govt once you’re off the clock?

Fortune’s collection, The Good Life, exhibits how up-and-coming leaders spend their money and time outdoors of labor.

At this time, we meet Joey Gonzalez the manager chairman and “cofounder” of Barry’s.

“Although Barry’s was originally founded by Barry Jay, with help from John Mumford and Rachel Coxton, I am often referred to as a co-founder as I helped scale the business from 2 to 94 units across 16 countries over the past 21 years,” the 47-year-old tells Fortune.

And it began when, at 26, Gonzalez attended his first Barry’s Bootcamp train class in West Hollywood. He recollects shortly falling in love with the model and turning into “one of its greatest evangelists.”

A lot so, that he swiftly stop his pursuit of breaking into the world of leisure—having carried out from the age of 13—to pivot into the health world, going from a Barry’s consumer to one in all its instructors. 

However he wished extra. Gonzalez knew the enterprise had potential to scale, and it took him 5 years to persuade the buyers to let him purchase in: “I invested every dollar I had and dedicated every minute of my life to scaling the business across multiple markets in an effort to prove its portability,” he provides.

On the similar time, Gonzalez labored his means up the ranks, from teacher, to supervisor, to director of operations, to COO. In 2015, 11 years after taking that top quality, Gonzalez grew to become Barry’s CEO. In that point, Gonzalez turned Barry’s into a world phenomenon with 94 studios from Wall Road all the best way to Dublin and Madrid, with new studios coming to Switzerland, Kuwait, and Greece subsequent.

Now, he’s just lately transitioned to govt chairman. However he nonetheless does a Barry’s exercise when he must unwind. And even then, Gonzalez says that placing a great work-life stability might be hit and miss: “Many days I feel like I just have to wake up and choose who I’m going to disappoint.”

The funds

Fortune: What’s been the most effective funding you’ve ever purchased?

I began to spend money on actual property at 22 years previous. I used to be capable of leverage that income-producing property at round 30 to speculate my proportionate share within the first few Barry’s studios. Since then, I’ve made a number of actual property investments, virtually all of which have been very profitable.

And the worst?

I as soon as invested in a restaurant idea of which I used to be very passionate. (A family-friendly Hollywood hotspot with Jessica Biel, referred to as Au Fudge in 2016.) I believed within the model and the partnership, however suppose we had been a bit forward of our time conceptually. 

You probably have kids, what does your childcare preparations appear to be? And the way a lot does it price every month?

My children are 8 and 9. We haven’t had a nanny for round 3 years. Faculty is in from 8 a.m. till between 4 and 5 p.m. and one in all us at all times manages to do choose up or drop off. I’m surrounded by so many individuals who assist: my associate, my mother, my finest buddy, and extra.

What are your residing preparations like: Swanky condominium within the metropolis or suburban sprawling?

I dwell in Miami on a west-facing home on the water. Irrespective of how loopy a day could also be, watching the sundown over the bay appears to deliver the blood stress down and make every thing okay. This dwelling is really what I’ve dreamed of all my life.

What’s in your pockets?

I by no means carry money. Solely playing cards as I take advantage of a telephone pockets.

What’s the most affordable buy that’s had the most important impression in your life?

My meals scale, which has been a recreation changer nutrtionally and helps me get in all of the grams of protein!

Do you spend money on shares?

I’ve a various portfolio which is managed by a trusted advisor. However probably the most thrilling alternatives for me are discovering entrepreneurs and new manufacturers which can be searching for buyers—most notably ones the place I’d be capable of lend worth.

Most frequently it’s somebody I’m launched to by my community. I put myself on the market typically, take plenty of conferences, say sure to as many networking engagements as attainable, and proactively ask for introductions. One current funding is YALA, an unbelievable Greek yoghurt ice cream idea that’s the finest ice cream I’ve ever had (and cleaner components).

What private finance recommendation would you give your 20-year-old self?

Take the massive dangers.

What’s the one subscription you may’t dwell with out?

Eight Sleep modified my life. Though the price of the system isn’t low cost (they run at round $2-4k), it’s arduous to think about the place you may higher spend that cash when you’ve got it. I broke it down in the future and when you’ve got the mattress for five years, it’s like spending $2.70/evening for the most effective sleep of your life. Price each penny. I’ve lastly gotten to a spot the place I’m capable of sleep for 7.5/8 hours, which improves each different a part of my life.

The Requirements 

How do you get your each day espresso repair?

I’m not a flowery espresso drinker as I’m completely proud of my Starbucks Pike Place which I drink each out and brew at dwelling.

What about consuming on the go?

I largely make my very own lunch and do meal prep every week. Folks joke that I eat the identical factor daily, however I try to change it up a bit. I’m truthfully not a foodie, so being disciplined round what I eat and when isn’t very difficult.

The place do you purchase groceries?

I often order groceries for supply both from Publix or Complete Meals. Nothing beats a visit to Costco! And sure, my record is nearly at all times the identical: eggs, egg whites, hen breast, low fats floor turkey, fats free cheese, olive oil, blueberries, raspberries, blackberries, oatmeal, monkfruit, candy potatoes, rice, soy sauce, broccoli, inexperienced beans, gluten free pasta, tomato sauce, pink himalayan salt, and so on.

How typically in per week do you dine out versus prepare dinner at dwelling?

I most likely eat out round 3-4 occasions/week if I’m not touring. Primarily based on how I eat, Mexican and Japanese are my favourite varieties of locations to eat.

What’s a typical work outfit for you?

Clearly athletic put on. Lululemon or Vuori are amongst my favorites.

The Treats  

How do you unwind from the highest job?

With a Barry’s class, in fact. I truly like to work out 4 to five occasions per week within the mornings. It’s my favourite time of the day. As a household, we truly love going to the flicks. I do know it’s a dying artwork, however we’re regulars and love the custom.

What’s your tackle work-life stability on the high?

Generally I really feel like I’m placing a great stability, however many days I really feel like I simply must get up and select who I’m going to disappoint.

How do you deal with your self once you get a promotion?

I’m extra about experiences than issues, and my 2 favourite issues are journey and therapeutic massage. A reward for me often contains a kind of two issues! Alternatively, nothing screams celebration greater than a enjoyable evening out with my finest family and friends.

What number of days annual go away do you’re taking a 12 months?

It’s various, however anyplace from 2 to 4 weeks in recent times. We even have extra holidays now that we’ve children, which oldsters have appropriately rebranded “trips.” As a result of a trip with children hits a lot in another way. It’s truly more durable than going to work in some ways so utilizing the phrase trip feels improper. We have now spring, summer time, Thanksgiving and vacation breaks—so we find yourself touring at the very least 4 occasions a 12 months. We just lately offered our seaside home in Newport Seaside, California as we weren’t ready to make use of it as typically as after we lived in LA. We wish to discover completely different locations now that we aren’t tied down anyplace. My Mother was born and raised in Southern Italy, which finally ends up being a spot we return to typically!

Take us on vacation with you, the place did you go this 12 months?

We bounced round rather a lot this summer time. Beginning in Miami, the British Virgin Islands, the Hamptons, Greece, Croatia, Switzerland, Spain and Italy. It was the most effective summer time we’ve ever had collectively as a household.

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