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Reading: The uncomfortable secret of profitable individuals: Overlook work-life steadiness, it’s a must to be ‘obsessed’, ex-Wall Streeter and enterprise coach says | Fortune
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Asolica > Blog > Business > The uncomfortable secret of profitable individuals: Overlook work-life steadiness, it’s a must to be ‘obsessed’, ex-Wall Streeter and enterprise coach says | Fortune
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The uncomfortable secret of profitable individuals: Overlook work-life steadiness, it’s a must to be ‘obsessed’, ex-Wall Streeter and enterprise coach says | Fortune

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Last updated: October 30, 2025 3:14 pm
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4 months ago
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The uncomfortable secret of profitable individuals: Overlook work-life steadiness, it’s a must to be ‘obsessed’, ex-Wall Streeter and enterprise coach says | Fortune
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Whereas informal facet hustles can generally repay, probably the most profitable individuals prioritize their ardour to show it into revenue. 

Enterprise coach and ex-Wall Streeter Codie Sanchez says each single profitable particular person she’s ever met has one factor in widespread: “They’re obsessed.” 

“That’s it. That’s the secret,” says Sanchez, who has practically 2 million TikTok followers and has interviewed practically a dozen billionaires, together with Palantir cofounder Joe Lonsdale. 

Whereas the entire billionaires she’s interviewed on her podcast BigDeal are “wildly different,” she says in a video on her TikTok account that they’re all obsessive about what they do “almost to the point of it being uncomfortable.”

Sanchez really obtained her begin in journalism, successful the distinguished Robert F. Kennedy Journalism Award, earlier than transitioning into finance working for corporations akin to Vanguard, Goldman Sachs, and State Avenue. She’s the founder and CEO of Contrarian Pondering, a media and finance training firm with thousands and thousands of followers and subscribers, aimed toward empowering individuals to take management of their monetary futures via unconventional paths like small enterprise possession. She additionally runs enterprise fund Contrarian Capital, earned her MBA from Georgetown College, and is a New York Occasions bestselling creator. Her estimated internet value is about $17 million.

What obsession means in entrepreneurship

One of many largest debates within the workforce and entrepreneurship is whether or not work-life steadiness can actually exist and whether or not it’s efficient. 

Assuming Sanchez’s recommendation that probably the most profitable entrepreneurs and enterprise persons are “obsessed,” that leaves little room to realize what one would possibly contemplate conventional work-life steadiness. It requires being extra than simply curious, Sanchez says, and obsession might help you beat somebody who’s richer and smarter than you.

“Obsession means that you’re thinking nonstop until your relentless action makes it unreasonable for you to not win,” she says. “Quantity overwhelms failure. Repetition steers fate.”

There are numerous examples of profitable entrepreneurs and traders who had been obsessive about their work—a lot in order that they by no means took a break throughout years of exhausting work. 

Billionaire Mark Cuban went seven years with no trip beginning his first enterprise and labored late nights studying new software program particulars till he offered it for $7 million. At this time he’s value greater than $9 billion.

Amazon founder Jeff Bezos labored 12-hour days, seven days per week, within the early days of his firm, staying up till 3 a.m. to meet orders. Now he’s the fourth-richest particular person on the earth with a $253 billion internet value. 

And Apple cofounder Steve Jobs was additionally obsessed along with his craft, and was notorious for going into “founder mode.” He was identified for “rolling up his sleeves and, true to his word, working more closely with all of us, at every level, to make sure that when we got our next opportunity, we hit it out of the park,” Shalini Govil-Pai wrote in a 2024 op-ed for Fortune. Govil-Pai is vice chairman and normal supervisor of Android TV at Google and beforehand labored with Jobs.

And though these entrepreneurs had been devoted to their craft for years, Sanchez says it doesn’t essentially require a lifetime of dedication to achieve success.

“What is shocking to me is what can happen with three-to-five years of absolute dedication,” she says. “If you make that 10 years, that’s where billionaires start to land.”

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