Coinbase simply took up a well-known joke provide, buying one other season of the UpOnly podcast for $25 million. The hosts promised to launch eight extra episodes if a benefactor bought a novel NFT.
Bizarrely, the change truly overpaid UpOnly’s asking worth by $5 million. Though it received’t acquire any promoting privileges or inventive management over this system, Coinbase has distracted the group from its ongoing technical difficulties.
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Coinbase Renews UpOnly Podcast
UpOnly, a well-liked crypto podcast, ended a number of months in the past, however certainly one of its co-hosts created a weird problem: if anybody bought a $20 million NFT, this system would return for an additional season.
The provide contained stipulations similar to an absence of sponsorship rights, editorial management, and so on for this system, however it could resurrect the podcast.
OK I’m now not the choice maker on if Up Solely returns.
The facility is now saved inside this NFT that I simply minted. When the NFT is burned, the podcast will restart.
Till then, please depart me alone.https://t.co/5Mar75ifw6
— Cobie (@cobie) Might 7, 2025
In an unimaginable improvement, an unlikely purchaser truly took the hosts up on this joke provide. Not solely did Coinbase buy UpOnly’s NFT, however the fashionable change truly overpaid the asking worth by $5 million.
Coinbase Buys UpOnly Renewal. Supply: EtherScan
Since this occurred, the crypto group has been in an absolute uproar. Jordan Fish, the UpOnly co-host who first minted the NFT, conveyed his disbelief at Coinbase’s buy fairly succinctly.
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Fairly frankly, nobody anticipated this to really occur. We aren’t positive why Coinbase determined to spend $25 million on eight new episodes of UpOnly, nevertheless it looks as if a PR stunt.
The podcast stipulated that it retains full freedom to disregard Coinbase’s generosity, and even make enjoyable of the corporate throughout its airtime. Nonetheless, the brand new season will launch.
One Large Publicity Stunt?
Nonetheless, so far as PR stunts go, this can be a fairly creative one. Plus, somewhat outdoors context would possibly assist clarify why Coinbase picked right now to resume UpOnly.
The change has suffered intense technical difficulties right now because the AWS outage took down its premium buying and selling platform and different companies.
After a number of hours of engaged on it, points nonetheless persist. The agency even warned that some Base customers may even see their account balances as 0 for some tokens, so there are severe bugs remaining unfixed.
Now, nevertheless, Coinbase has acquired the crypto group to speak about UpOnly as a substitute of its severe infrastructure points. Contemplating that the change has billions in annual income, $25 million looks as if a small worth to alter the narrative.
Plus, it could even get to have an organization consultant as a visitor on the brand new podcast.
No matter Coinbase’s motivation could also be, this UpOnly NFT is a really comical incident. Hopefully, its hosts received’t begrudge their new benefactor for making them resurrect the cancelled program.
