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Asolica > Blog > Business > The protein craze is heavy metallic, actually: bombshell investigation finds unsafe lead quantities in two-thirds of high powders on the market | Fortune
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The protein craze is heavy metallic, actually: bombshell investigation finds unsafe lead quantities in two-thirds of high powders on the market | Fortune

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Last updated: October 16, 2025 7:33 pm
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2 months ago
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The protein craze is heavy metallic, actually: bombshell investigation finds unsafe lead quantities in two-thirds of high powders on the market | Fortune
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Contents
  • ‘We advise against daily use’
  • The state of regulation

You’ll be able to by no means have an excessive amount of of factor, the saying goes. For months now, Individuals handled protein that manner. What began as a fringe complement used largely by “gym bros and fitness-obsessed teens,” as Shopper Studies journalist Paris Martineau put it, has reworked right into a full-blown mass-market wellness motion. There’s protein pastas, protein cereals, protein sodas, and even Starbucks protein chilly foam. 

However an in depth investigation by Shopper Studies (CR) printed on Oct. 14 reveals an inconvenient reality: a lot of this protein comes contaminated with poisonous heavy metals.

Martineau led CR’s new spherical of testing on protein powders and shakes, the publication’s first since 2010. Again then, CR discovered “concerning levels of heavy metals,” however the class nonetheless felt area of interest. Now, she advised Fortune, “everybody, seemingly, is taking protein powder, and this kind of protein mania has emerged where people seem to believe that more protein can always be better.”

That shift was exactly why CR determined to look once more.

“We wanted to take a look at this industry again, now that it has blown up so much,” Martineau mentioned. “And surprise, surprise, we found out that it seems like the risks have been growing right alongside the industry.”

‘We advise against daily use’

CR examined 23 of the most well-liked protein powders and ready-to-drink shakes offered within the U.S. The outcomes have been unsettling: greater than two-thirds of the merchandise contained extra lead in a single serving than CR’s meals security specialists say is protected to eat in a day. Some had 10 occasions that quantity. One powder—Bare Diet’s Vegan Mass Gainer—contained 7.7 micrograms of lead per serving, which is 1,572% of CR’s degree of concern. One other high vendor, Huel Black Version – a favourite amongst tech bros – registered 6.3 micrograms of lead, or 1,288% of CR’s restrict.

CR’s chemist Tunde Akinleye, who led the testing, concluded within the report: “We advise against daily use for most protein powders, since many have high levels of heavy metals and none are necessary to hit your protein goals.”

Martineau herself was greatly surprised not simply by the degrees, however by the sheer consistency of contamination.

“I was surprised that protein powders contain detectable and concerning amounts of lead,” she mentioned. “I was surprised that more than two-thirds of the products we tested had high levels of lead.” 

What involved her most was how these merchandise are used: not like sweet or scorching chocolate, different merchandise CR has examined, “the core user base often takes these products daily, or multiple times a day, which is a real risk.”

Even worse, the contamination has elevated, not improved, since CR’s earlier testing. “We found higher levels of lead and a higher average level of lead,” Martineau defined. “Even… the worst product we tested this time contained twice as much lead as the worst product we tested 15 years ago.” She mentioned that you just may intuitively count on that security requirements would evolve as an business matures, “but it’s not always the case.”

Many readers, she mentioned, assumed contamination should come from negligent manufacturing, however the reality is extra difficult. The issue begins on the supply: plant-based protein powders have been overwhelmingly probably the most contaminated class, with the typical lead in these merchandise about 9 occasions the quantity they present in dairy proteins like whey. 

Why? Crops act like sponges, Martineau defined. They soak up no matter is within the surroundings round them; and if there’s lead of cadmium within the soil, they’ll suck these metals up too. 

CR discovered that contamination also can intensify throughout processing.

“Protein supplements are highly processed food,” Martineau defined. She emphasised she wasn’t being ideological about “processed” as a buzzword, simply factual: machines isolate and course of the pea plant over many steps to transform the plant right into a powder.  

The state of regulation

If heavy metals in meals sound unlawful, that’s one other widespread assumption Martineau dismantled throughout her reporting.

The state of regulation for the protein powder business was one of many issues that “really shocked” her. Since protein powders are thought-about dietary dietary supplements, they normally function in a regulatory grey space with restricted oversight earlier than they go available on the market.

There isn’t a federal restrict for a way a lot lead is allowed in a protein powder. Firms are anticipated to self-regulate, and lots of don’t disclose any testing in any respect. The FDA doesn’t approve dietary supplements earlier than they’re offered: “a strange setup,” Martineau mentioned.

How unusual? The FDA inspected simply 600 of the 12,000 registered complement producers final 12 months. Solely 90 of these inspections have been international crops, though a lot of the U.S. complement provide chain runs via abroad factories.

This regulatory vacuum leaves customers blind. Some manufacturers level to NSF security certifications as proof of purity, however CR notes that NSF permits 10 micrograms of lead per day—20 occasions CR’s restrict of 0.5 micrograms. 

“CR takes a really conservative approach… there’s no known safe amount of lead,” Martineau mentioned. She identified that some corporations can produce merchandise which have actually low ranges of lead and extra ought to try this, “if not all.”

Even because the science unfolds, Martineau was staunch on one level: individuals don’t want protein powder. 

“Many people don’t need as much protein as they think they do,” Martineau mentioned. “Unless you’re kind of in special groups—specific types of athletes, people who could be pregnant, older adults—you probably only need 0.8 grams of protein per kilogram of body weight per day… which is really easy to get by just eating whole foods.”

Harvard Well being agrees that the advisable quantity of protein every day is simply 0.8 grams per kilo of physique weight. Which means a 140-pound grownup solely wants about 53 grams of protein per day, an quantity simply reached with a cup of Greek yogurt and a hen breast, or a serving of tofu with beans.

The RDA isn’t a goal to exceed, however somewhat the minimal wanted to keep away from deficiency, and most Individuals surpass it with out making an attempt: on common, protein already makes up about 16% of day by day energy within the U.S. food plan, above the advisable 10%.

The issue, she famous, is cultural: “We basically have this kind of health halo around protein.” 

Protein has develop into a branding software—an excuse to show processed meals into wellness objects. 

“Slapping protein on something does not make it a shortcut to health,” she mentioned. “The unsexy advice is actually a shortcut to health—eat whole foods—but that’s way less fun than protein-maxxing.”

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