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Reading: Legendary Apple designer Jony Ive needs to repair our relationship with the telephones he helped create—and has as much as 20 totally different OpenAI devices to take action | Fortune
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Asolica > Blog > Business > Legendary Apple designer Jony Ive needs to repair our relationship with the telephones he helped create—and has as much as 20 totally different OpenAI devices to take action | Fortune
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Legendary Apple designer Jony Ive needs to repair our relationship with the telephones he helped create—and has as much as 20 totally different OpenAI devices to take action | Fortune

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Last updated: October 8, 2025 3:04 am
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5 months ago
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Legendary Apple designer Jony Ive needs to repair our relationship with the telephones he helped create—and has as much as 20 totally different OpenAI devices to take action | Fortune
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Former Apple designer Jony Ive, recognized for serving to drive the world’s obsession with smartphones and different contact units, has some ideas on the way to enhance our relationship with know-how.

The 58-year-old designer was instrumental in creating the iPhone, iPod, and iPad, and is now serving to OpenAI create AI-first units after it acquired his AI {hardware} startup, Io, earlier this 12 months for a cool $6.5 billion. However reasonably than replicate the work that made him well-known, Ive stated he needs to create units that spark extra pleasure and fewer anxiousness, Enterprise Insider reported.

“When I said we have an uncomfortable relationship with our technology, I mean that’s the most obscene understatement,” Ive stated whereas being interviewed by OpenAI CEO Sam Altman this week at OpenAI’s DevDay convention.

Ive stated his newest work at OpenAI is an opportunity to fully change the scenario the world finds itself in concerning know-how in order to “not accept the norm.” Apparently, he and his workforce haven’t any scarcity of concepts to deliver this imaginative and prescient to life.

“That momentum has led us to create 15 to 20 really compelling product ideas. The challenge is to focus,” Ive advised Altman on the San Francisco occasion. “It would be easy if you knew there are three good ones. It’s just not like that. We’re designing a family of products. And we’re trying to make sure we’re judicious and thoughtful in what we focus on and to then not be distracted.”

Constructing an AI-first machine

It’s unclear precisely what Ive is constructing at OpenAI, however Altman in a preview to workers earlier this 12 months teased a “family of devices.” The Monetary Occasions reported the secretive machine could also be palm-sized, with no display. The machine may be aware of voice prompts in addition to audible and visible cues. But OpenAI nonetheless wants to unravel important issues that might delay the machine’s launch, the FT reported.

OpenAI didn’t instantly reply to Fortune’s request for remark.

In what might be interpreted as a veiled criticism of his former firm, Apple, Ive stated OpenAI goes for the other of exclusivity. Apple, with its $1,000-plus telephones, its “walled garden” of apps, and its conspicuous blue iMessage bubbles, has clearly positioned itself for years because the unique model in a world overflowing with know-how.

“The ramifications and consequences of not caring and not being careful are truly horrendous,” Ive stated. “In terms of the interfaces we design, if we can’t smile honestly, if it’s just another deeply serious exclusive thing, I think that would do us all a huge disservice.”

The brand new era of AI-first units “should seem obvious—as if there wasn’t possibly another rational solution to the problem,” he added. 

Ive has beforehand talked about how the tech business has modified since he moved to the Bay Space in 1992. When he arrived, Ive stated he felt good folks in Silicon Valley have been pushed by a mission to serve humanity—a calling that has extra lately been changed in some circumstances by company agendas “driven by money and power.” 

Going again to the central thought of know-how as a drive for good and a instrument to assist the world is for him high of thoughts, Ive stated throughout a chat with Stripe CEO Patrick Collison in Might. 

“I think there needs to be foundational values and an understanding of our place in all of this and having a clear sense of the goal, which is to enable and inspire people,” he stated.

Fortune World Discussion board returns Oct. 26–27, 2025 in Riyadh. CEOs and world leaders will collect for a dynamic, invitation-only occasion shaping the way forward for enterprise. Apply for an invite.

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