My 22-year-old son likes Popeyes, however solely vaguely is aware of the cartoon character of the identical identify. (The rooster chain is definitely named after Popeye Doyle, the character from “The French Connection,” not the spinach-eating sailor).
He is additionally unfamiliar with various different celebrities who’ve lent their names to rooster chains, together with Roy Rogers, Kenny Rogers, and Roger Clemens.
He does, nevertheless, know Yogi Bear, regardless of the cartoon character having a a lot decrease profile in 2026 than he did throughout his Nineteen Seventies and Eighties heyday. And whereas he is probably not acquainted with Mr. Bear’s penchant for stealing “pic-a-nic” baskets and sporting a tie, my son does have some information of the character’s existence.
Neither of us, nevertheless, has ever eaten at Yogi Bear Honey Fried Rooster, a fried rooster chain that flourished for a short interval.
Yogi Bear Honey Fried Rooster was as soon as a rising chain
South Carolina restaurateur Eugene Broome based the chain in 1968, growing the Honey Fried Rooster idea and constructing a themed restaurant chain round it, in response to Atlas Obscura.
After being turned down by Jackie Gleason, Broome licensed Yogi Bear and his buddies from cartoon giants Hanna-Barbera.
Extra Eating places
- McDonald’s newest menu missteps might have a significant domino impact
- 76-year-old consolation meals chain closes most of its eating places
- Quick meals large is coming for Starbucks with fan-approved launch
“The new restaurant’s theme included a roadside neon sign representing a big, smiling Yogi Bear holding a chicken leg. Customers could choose between two-piece Boo-Boo Baskets, three-piece Cindy Bear Baskets, nine-piece Picnic Baskets (“pic-a-nic,” as Yogi would pronounce it), or 21-piece Jellystone Baskets, along with sides and desserts,” Atlas Obscura shared.
On the time, mascots and celeb eating places have been a novel concept.
“The marketing choice, albeit a bit of a leap of faith, really took off, and the chain eventually expanded to over 20 locations,” in response to Meals Republic.
Hardee’s purchased Yogi Bear’s Honey Fried Rooster
Generally an even bigger chain buys a rival, aiming to edge out its rising competitor. This technique doesn’t at all times work out, nevertheless.
When Hardee’s purchased Yogi Bear’s Honey Fried Rooster, it wasn’t doing so to scale up the rising chain.
“Hardee’s caught on and wanted a piece of the action, buying the company for $1 million in 1968 — a sum equivalent to roughly $9.2 million today. Unfortunately, it became clear that Hardee’s was primarily interested in owning the signature recipe rather than expanding the franchise,” Meals Republic reported.
Underneath the brand new proprietor, “locations received less and less attention until they began to close down, and by the late 1970s, only one location remained in Hartsville, South Carolina, where it still stands today,” the web site added.
Yogi Bear as soon as had his personal cartoon and was a mascot for nationwide parks.
Shutterstock
Yogi Bear’s Honey Fried Rooster has endured
Whereas most Yogi Bear’s Honey Fried Rooster areas closed greater than 50 years in the past, one stays, as does the legacy of the model.
“While nobody would mistake Yogi Bear Honey Fried Chicken for one of America’s best soul food eateries, sweetened, crunchy chicken offers an allure that extends well beyond the fast food chain,” Islands.com reported.
The remaining location in Hartsville, South Carolina, nonetheless has the large Yogi Bear holding a rooster leg in entrance of its strip mall location, and it nonetheless serves the identical basic recipe. It is open seven days per week from 10:30 a.m. to 9 p.m.
The chain’s last location attracts guests within the former model, in response to Tasting Desk’sDB Kelly, who visited the restaurant.
“It’s taking pride in putting out some seriously delicious, sweet fried chicken that’s been decades in the making, and some make the pilgrimage from states away. It’s the kind of fried chicken that sticks in your memory for years, and when you return? It’s just like you remember it. Hit the drive-thru, and make sure you opt for corn as a side,” in response to the web site.
Associated: 80-year-old Residence Depot rival closes iconic retailer, no chapter
