4 execs and cons of shopping for Greggs shares in 2026!

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Whereas the broader FTSE 250 rose 8% in 2025, Greggs (LSE:GRG) shares slumped a whopping 40% in worth. They crumbled as weaker shopper demand hit decrease gross sales, denting its long-held fame as a mighty development share.

However is the battered baker now value critical consideration as a restoration inventory? Listed below are a number of the key issues traders should contemplate.

1. Powerful situations

Greggs has a superb monitor document of outperforming the market. Individuals love its candy and savoury treats, and particularly at its low value factors.

The difficulty is, only a few retailers have thrived as customers have reduce. Not even Greggs. Like-for-like gross sales development was simply 2.9% in Q4 from own-managed shops. It was particularly underwhelming given the mushy buying and selling numbers the yr earlier than.

So the query is: when can we anticipate customers to correctly loosen the pursestrings once more? It won’t be for a while, because the financial system flatlines and cost-of-living disaster endures.

2. Progress choices

That mentioned, Greggs has quite a lot of development levers it’s pulling that would drive a gross sales (and share value) rebound, even when broader situations stay weak.

On the product entrance, the agency’s doubling down on product innovation to draw individuals by means of its doorways once more. Encouragingly, that is an space the place it has had appreciable success (suppose steak bakes, vegan sausage rolls and different lunchtime staples).

It’s additionally growing publicity to the profitable night interval, and has additional room to develop in supply, backed by ongoing investments.

3. Previous the height?

But hypothesis that we’ve hit ‘Peak Greggs’ simply gained’t go away. The corporate would disagree, and growth in the direction of its 3,000 retailer goal is continuous. Nevertheless, the long-term outlook is much less unsure than it was a couple of years in the past.

Different main gamers within the food-to-go market are additionally increasing (like KFC and Subway), threatening the baker’s potential restoration. There are additionally questions over whether or not the broader sector will endure as weight reduction medication like Ozempic take off.

I’m optimistic Greggs’ product refreshments will assist it sort out these risks. However they nonetheless demand critical consideration.

4. Discount basement

Whereas Greggs faces clear risks, there’s an excellent argument (for my part) that these at the moment are greater than baked into the share value. May now be a fantastic dip shopping for alternative?

At £16.58 per share, the FTSE 250 agency trades on a ahead price-to-earnings (P/E) ratio of 13.2 occasions. In the meantime, its price-to-book (P/B) a number of is a shade beneath three.

Supply: TradingView

To place that into context, its P/E and P/B ratios have averaged 22-23 occasions and 6, respectively, over the past decade. This represents spectacular worth, for my part, and suggests the corporate’s been approach oversold.

The decision on Greggs

It’s clear that Greggs has hit a major roadbump over the past yr or so. And situations might stay troublesome if shopper spending within the UK stays beneath the cosh.

Nevertheless, its long-term development outlook stays compelling, in my view. I don’t suppose that is mirrored in its present valuation, and I consider it’s a fantastic restoration inventory to contemplate.