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Thus far, 2025’s been a reasonably horrible 12 months for Greggs‘ (LSE:GRG) shares. The FTSE 250 stock’s down 45% because the begin of January.
There are nevertheless, three causes for pondering this is perhaps set to vary in October. There aren’t any ensures, however traders would possibly properly wish to take a more in-depth look.
Cause 1: progress
The principle cause Greggs shares have been falling is income progress. The agency reported a 7% gross sales enhance in July, however this was largely because of opening new shops in the course of the first half of the 12 months.
Adjusting for this, revenues had been up lower than 3% and like-for-like gross sales have been persistently disappointing because the begin of 2024. However issues are beginning to present indicators of restoration.

Supply: Greggs Interim Outcomes Presentation 2025
Administration’s been citing uncommon climate situations for latest weak demand. With this out of the way in which nevertheless, there’s an opportunity like-for-like progress may begin to choose up.
On this state of affairs, the market would possibly begin to take a extra constructive view of the inventory than it at the moment is. And the present a number of the inventory’s buying and selling at would possibly properly amplify the impact of this.
Cause 2: valuation
On account of the latest declines, Greggs’ shares at the moment commerce at a price-to-earnings (P/E) ratio of lower than 11. And to some extent, I feel that makes plenty of sense.
Proper now although, the inventory’s buying and selling at considered one of its lowest multiples within the final 5 years. So if issues begin to choose up with the underlying enterprise, I count on this to develop.
Supply: Buying and selling View
The shares buying and selling at a P/E ratio of 12 would trigger the worth to leap 15%, even earlier than the impact of any progress. Moreover, earnings have additionally been held again by one-off enlargement prices.
At their present degree, I feel even a modest shock may trigger Greggs shares to commerce at a considerably increased a number of. And that would imply rather a lot by way of the share value.
Cause 3: imminent replace
Dramatic share value strikes usually are available response to firm reviews. It’s because updates from companies give traders the perfect likelihood to evaluate their expectations.
Given this, it’s in all probability vital that Greggs is ready to concern its buying and selling replace for the third quarter of 2025 in the beginning of October. And I believe traders will probably be watching fastidiously.
Price inflation’s in all probability the largest concern going through the corporate for the time being. It’s the one largest cause working earnings fell in the course of the first half of the 12 months and appears set to proceed.
For the inventory to maneuver increased, traders will wish to see Greggs with the ability to offset this by way of increased like-for-like gross sales progress. And we’ll get an replace on this very quickly.
Lengthy-term view
Gross sales progress throughout the takeaway and quick meals sector within the UK has been weak. Whereas Greggs has faltered, the trade as an entire has seen declines.
From a long-term perspective, it is a very constructive signal for Greggs. It means the corporate’s comparatively resilient, even when the sector as an entire is underneath stress.
Given this, I feel long-term traders would possibly need to have a look. On the present a number of, it may not take a lot from the enterprise to get the share value shifting.
