3 explanation why Aviva’s share worth might surge 18% to 760p

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At 644p, Aviva‘s (LSE:AV.) share price has been one of the FTSE 100 star performers in 2025. It’s misplaced some floor in current periods, however stays roughly 36% increased than it was on 1 January.

The monetary companies firm faces vital challenges, like persistently weak market circumstances within the UK and intense competitors. But Metropolis analysts are assured Aviva shares will rebound.

In the present day 13 analysts have rankings on the monetary companies supplier, offering a wholesome vary of opinions. Encouragingly, the typical 12-month share worth goal amongst this grouping is 678.4p per share.

One specific fan of the inventory thinks the shares will hit 760p over the following yr. That represents an 18% premium to at present’s worth.

Supply: TradingView

It’s essential to do not forget that dealer forecasts usually overshoot or undershoot what really occurs. Nonetheless, I imagine Aviva’s share worth can hit the Metropolis’s most bold goal.

Need to know why? Listed below are three causes.

1. Enticing valuation

One motive behind the FTSE 100’s surge this yr has been rocketing demand for underpriced, high quality shares.

Regardless of Aviva’s sturdy worth positive factors this yr, it’s a class the corporate nonetheless matches firmly inside, in my view. This might depart scope for additional power within the months forward.

The UK firm has a ahead price-to-earnings (P/E) ratio of 11.9 occasions. That’s decrease than the 14 occasions than the broader European insurance coverage sector at present boasts.

Moreover, Aviva’s ahead dividend yield is 6%, higher than its peer group common of three.9%.

2. More money rewards

Aviva generates monumental quantities of money. It makes use of a portion of this to make growth-boosting acquisitions like that of Direct Line, and to speculate elsewhere within the enterprise.

Nonetheless, its precedence is to return vital sums to its shareholders via a rising dividend and share buybacks. This yr Aviva raised the interim dividend 10% yr on yr.

Metropolis analysts assume Aviva will preserve splashing the money for shareholders, a state of affairs which might drive shares sharply increased. Annual dividends are tipped to maintain rising via to 2027 a minimum of.

What’s extra, share buybacks are anticipated to return subsequent yr (they have been suspended in 2025 owing to the Direct Line takeover).

As I’ve talked about, Aviva’s income are extremely delicate to the broader financial panorama.

Okay, demand for important merchandise like automobile insurance coverage stay rock-solid even duting downturns. However asset administration and different discretionary companies can endure badly when shoppers really feel the pinch.

These stay dangers going forwards. Nonetheless, my fears are soothed (if not completely eradicated) by Aviva’s robustness in the course of the present robust interval. And the corporate might obtain help if rates of interest proceed falling over the following 12 months.

This month, Aviva raised its working revenue goal for 2025 to £2.2bn. It had beforehand tipped income of £2bn by subsequent yr.

The corporate additionally raised its medium-term targets, underlining its confidence additional out. Working earnings per share (EPS) development is now put at 11% between 2025 and 2028.

I’m assured Aviva can hit these targets, supported by demographic elements (ie an ageing inhabitants), and proceed rising its share worth.