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Reading: 2 Salesforce Ventures buyers see threat and reward within the robotics house after a $7 billion leap ahead in 2024
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Asolica > Blog > Business > 2 Salesforce Ventures buyers see threat and reward within the robotics house after a $7 billion leap ahead in 2024
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2 Salesforce Ventures buyers see threat and reward within the robotics house after a $7 billion leap ahead in 2024

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Last updated: September 8, 2025 1:55 pm
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2 days ago
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2 Salesforce Ventures buyers see threat and reward within the robotics house after a  billion leap ahead in 2024
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Contents
  • The chance at hand
  • The trail ahead

Six months in the past, we have been leaning into the robotics house, proactively sourcing alternatives — however nonetheless solely seeing a couple of inbound pitches a month. At this time, that quantity has skyrocketed. In simply half a 12 months, we’ve met with robotics firms spanning the gamut – from these constructing robotics basis fashions (RFMs) to full-stack robots, humanoids, and the tooling that powers them. 

The business is booming, with enterprise capitalists pouring over $7 billion into robotics firms in 2024 alone. Mega-rounds in firms like Determine ($675M Sequence B), Bodily Intelligence ($400M Sequence A), and Skild ($300M Sequence A) sign a serious surge in investor urge for food for robotics. The worldwide robotics market is forecasted to develop exponentially, with industrial robotics alone projected to succeed in round $60 billion by 2034 and repair robotics anticipated to develop to about $99 billion by 2029.

The chance at hand

Whereas robotics is rapidly changing into one of the crucial dynamic and fast-moving classes in AI, it’s additionally one of the crucial technically complicated, with a steep studying curve – significantly for buyers evaluating new gamers. In contrast to LLMs — the place standardized benchmarks present clear efficiency metrics — robotics doesn’t have a universally accepted framework for evaluating capabilities throughout firms. This complexity stems from the sphere’s distinctive place on the crossroads of AI, {hardware} design and engineering, provide chain, manufacturing, and real-world deployment – all of which require completely different experience to construct in direction of a profitable firm, in addition to a unique set of standards for buyers to evaluate. Briefly, bringing AI to the bodily world is more durable than bringing AI to the digital world.

As buyers, we goal to have interaction early — not solely to assist promising companies, however to play a constructive function in how this know-how develops. Robotics is not science fiction; it’s a quickly unfolding actuality with the potential to rework how we reside, work, and construct. 

As AI begins to form the bodily world, we see a uncommon convergence of technological progress and significant alternative. From warehouse automation to generalist robotic kind components, these methods don’t simply execute duties — they’ll study, adapt, and enhance in real-world environments. The businesses constructing them are laying the groundwork for a future that’s extra environment friendly and extra resilient — and, if developed thoughtfully, one which augments work with out dropping the crucial function folks play.

To assist others exploring this house, we not too long ago put collectively a primer in the marketplace alternative, the distinctive challenges of investing in robotics, and our framework for evaluating firms within the class. It’s a deep dive, so we’ve outlined our high three takeaways for evaluating robotics startups right here:

1. Search for interdisciplinary excellence and future-facing management.
Robotics isn’t simply an AI downside — it’s a convergence of software program, {hardware}, information, manufacturing, and operations. Successful firms want top-tier expertise throughout every of those disciplines early, however pedigree isn’t sufficient. We search for groups who function with first-principles pondering, construct on trendy technical architectures, and have a long-term imaginative and prescient aligned with the place the business is headed — not the place it’s been. 

2. Don’t belief the demo — interrogate it.
To really gauge a robotic’s capabilities, it’s necessary to know the context behind the demo. Is the system working absolutely autonomously or with a point of teleoperation? Are the objects or environments organized to simplify the duty? Every time attainable, observe the system in particular person. Efficiency in uncontrolled environments — particularly when issues don’t go precisely as deliberate — is commonly a extra helpful sign than a sophisticated demo. If acceptable, gently interrupt the robotic’s workflow to see the way it responds.

3. Consider real-world efficiency, not simply potential.
With no common benchmarks, buyers should depend on an organization’s personal definitions of success. Ask about measurable metrics like process success charges, throughput, and autonomy length. Perceive how lengthy deployments take, what coaching is required, and whether or not the info technique creates a suggestions loop for continuous enchancment. Finally, essentially the most promising robotics startups pair technical depth with scalable deployment fashions and a transparent ROI narrative for patrons. This is among the learnings from the final wave of robotics – being caught in POC purgatory. 

The trail ahead

Because the AI technology of robotics startups matures, VCs must study from earlier cycles. Many robotics firms from the 2014-2015 period bought trapped performing one-off integrations for every buyer with out clear paths to broader implementation and scale. Present robotics firms profit from dramatically improved {hardware} effectivity, scalable information assortment strategies, and AI capabilities that weren’t obtainable in earlier cycles. The convergence of progress in these areas places robotics able to lastly go mainstream. 

As digital AI advances quickly, the bodily world represents the following main automation frontier. Whereas AI fashions increase white-collar employees throughout software program engineering, buyer assist, and information evaluation, bodily labor options stay largely untapped. Technical moats which might be eroding in software program, the place AI democratizes growth, stay sturdy in robotics because of the complexity of bodily world integration.

The promise isn’t about automating labor, however about constructing methods that increase human capabilities and repeatedly study and enhance by real-world deployment. These are long-arc, extremely technical companies — and over time, their compounding information benefit and deep integration with bodily environments create aggressive moats that purely software-based fashions will discover more and more troublesome to duplicate.

Traders keen to thoughtfully consider these multidisciplinary firms would be the ones serving to construct and rework the bodily world for our future. 

The opinions expressed in Fortune.com commentary items are solely the views of their authors and don’t essentially mirror the opinions and beliefs of Fortune.

Fortune International Discussion board returns Oct. 26–27, 2025 in Riyadh. CEOs and international leaders will collect for a dynamic, invitation-only occasion shaping the way forward for enterprise. Apply for an invite.

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