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Studying Time: 6 minutes
- 1. Repurpose the photographs out of your weblog content material
- 2. Repurpose the bulleted lists out of your weblog content material
- 3. Repurpose the information out of your common weblog posts into viral movies
- 4. Flip your weblog submit titles into participating hooks
- 5. Flip your weblog submit claims into ballot or survey questions
- 6. Flip case research or tales into serialized posts
- 7. Break down weblog submit concepts after which recombine into new angles
- 8. Share a sizzling take from the weblog, then problem the reader
- 9. Spotlight a shocking stat or knowledge perception from the weblog
- 10. Repurpose your weblog conclusion right into a CTA submit
- 11. Flip every full weblog submit right into a weekly or multi-part collection
- Wrap up
Responsible of posting a weblog article after which by no means trying again?
Oof. You’re leaving so many juicy repurposing alternatives on the desk.
If you’ve already put within the elbow grease to put in writing a fascinating weblog submit, don’t let that artistic power and time go to waste. You may spin it, pull from it, and repurpose it to create a full month’s price of social media content material.
Let’s take a better have a look at 11 sensible methods you possibly can repurpose your long-form weblog content material into 30 social media posts.
1. Repurpose the photographs out of your weblog content material
In case your weblog has visuals, begin there.
Pull graphics, charts, and screenshots and switch them into carousel posts or infographics.
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Add textual content overlays with a fast takeaway. Or document speaking head video content material and use the picture because the visible hook.
For instance, in case your weblog included a workflow diagram, flip that right into a short-form video walkthrough. Discuss your viewers by means of the method step-by-step.
2. Repurpose the bulleted lists out of your weblog content material
These bulleted lists you added to make your weblog extra skimmable? They’re good for carousels.
You may create a slide for every bullet, add a daring header and fast description, and also you’re executed!
You may as well movie a Reel with fast B-roll clips when you learn every tip out loud. Then, add trending audio and on-screen textual content.
3. Repurpose the information out of your common weblog posts into viral movies
Let’s speak ideas — as a result of ideas = video gold.
Pull the information out of your weblog content material and rework them right into a thought management script. Then document it as a speaking head video. Use captions, hooks, and background music to spice up watch time.
Or go cinematic.
Movie your self doing one thing associated or informal whereas your voiceover explains every tip.
4. Flip your weblog submit titles into participating hooks
Desire a shortcut? Use your headline as inspiration in your opening or “hook”. Your headline already did its job as soon as. Let it work once more.
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Simply tweak it to make it extra charming.
“How to Write Evergreen Content” may flip into “Still writing content that dies in 24 hours? Do this instead,” for example.
You may as well pop your weblog submit headlines into ChatGPT for some social media hook concepts.
Right here’s a ChatGPT immediate you possibly can take a look at: “Please get creative and spin the following blog post titles into a list of potential social media hook ideas for ” (Ensure to edit the hooks it generates so that they sound true to your model voice and tone earlier than utilizing them.)
5. Flip your weblog submit claims into ballot or survey questions
Right here’s one other straightforward win … let your viewers weigh in in your claims!
Take any daring declare out of your weblog and flip it right into a query. Then, create an interactive submit round it that invitations your viewers to reply it. You are able to do this with polls, sliders, or surveys.
For instance, in case your weblog submit claims …
“Short-form content outperforms long-form content on Instagram.”
You then may ask …
Query: “Do you think long-form content has a place on Instagram?”
These work rather well for engagement in case you ask the appropriate query and catch your viewers once they’re on-line. You’ll additionally be taught extra about your target market’s opinions, which is invaluable first-party knowledge.
6. Flip case research or tales into serialized posts
Sharing a buyer story, an in depth case examine, or a serious consumer win in your weblog?
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Break it into elements and create a submit collection. These look nice on LinkedIn, on Threads, or as Instagram Tales or carousels.
For instance, you may flip a full case examine into 4 particular person posts like this:
- Publish 1: The issue.
- Publish 2: The method.
- Publish 3: The turning level.
- Publish 4: The end result.
You may even tease half 1 within the collection with a name to motion (CTA) like “Want to see what happened next? Come back tomorrow to find out.”
7. Break down weblog submit concepts after which recombine into new angles
Each weblog submit is filled with concepts. You don’t have to repurpose the entire thing without delay. As an alternative, take one small concept and provides it a brand new twist.
Zoom in on a single tip, cross it with a trending subject, or remix it into one thing completely recent.
Listed below are a number of methods to do this:
➜ Quote somebody and tie it to a present occasion.
➜ Need to go towards the grain? Flip a tip on its head.
“Everyone says to post every day. Here’s why I don’t.”
➜ Or, stack insights from a number of weblog posts and package deal them into one spicy, daring submit.
8. Share a sizzling take from the weblog, then problem the reader
Scroll by means of your weblog content material and search for a powerful opinion. One thing which may make individuals nod. (Or push again.)
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Then flip that opinion into a brief, punchy submit. Make it clear. Make it assured.
Wrap it up with a query like “Agree or disagree?” and invite your viewers to weigh in.
This fast content material format sparks conversations and encourages reactions. It’s one of many quickest methods to spice up engagement and entice a broader viewers in case you select the appropriate take!
(PS: For those who put within the effort and time to create an insightful weblog submit, it is best to have a lot of sizzling takes you possibly can flip into a number of social media posts.)
9. Spotlight a shocking stat or knowledge perception from the weblog
Talking of sizzling takes … let knowledge do the speaking. Discover one stat or shocking knowledge perception out of your weblog that stops the scroll. Put it on a graphic, add a easy breakdown within the caption, and comply with up with a name to debate it.
For instance:
➜ Caption: “Do you agree? Let’s talk about where real trust is built online.”
Numbers give your content material authority. Additionally they give individuals a motive to pause — and react.
However be sure you’re staying energetic within the feedback. In case your viewers engages, deal with it as an opportunity to pay attention and be taught. Their responses are wealthy with first-party knowledge. (Insights you should use to raised perceive what they care about and the way they suppose.)
10. Repurpose your weblog conclusion right into a CTA submit
For those who finish an article with a transparent takeaway or subsequent step, flip that right into a standalone submit.
For instance, in case your conclusion ends with …
“Consistency wins. Show up every week, even when it’s quiet.”
You then may create a standalone submit that claims …
“For those who submit 4x a day for the subsequent 90 days, you’ll be shocked on the outcomes. The manufacturers that win? They hold going and present up day by day as usually as attainable. Even when nobody’s watching.
➡️ Need to win, too? Obtain my 90-day posting problem on the hyperlink in my bio now.”
It’s good for a launch submit!
11. Flip every full weblog submit right into a weekly or multi-part collection
You may simply stretch a weblog submit throughout seven days’ price of social media content material (or extra) if it’s filled with insights. Every method, tip, or part you create can turn out to be its personal standalone submit.
For those who select to do that, add a brief intro on the prime so your viewers is aware of it’s a part of a collection. One thing like “Business Confessions from a Multi-Millionaire: Part 1” or “How to Become a Confident Leader: Part 3” to set the context.
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To make this strategy much more efficient, keep a constant posting schedule. This retains your collection top-of-mind and helps your viewers construct on the insights they’ve already gained.
It’s additionally a chance to dig deeper into particular weblog subjects.
(One part of your weblog may result in a number of dialogue factors, so you possibly can transcend the floor stage and showcase your thought management experience.)
➜ To verify your posts keep cohesive and your viewers can comply with alongside simply, think about using a constant visible theme or template throughout all elements of the collection. Be sure you additionally add your contact data, social media handles, or emblem in your visible content material to maintain it branded.
You may as well pin the primary submit within the collection in your profile to create a way of continuity.
Wrap up
If you repurpose a weblog submit for social media, you’re turning a chunk of high-quality content material into an ongoing dialog that stays related lengthy after it’s been printed. (Phew, such a greater use of your time.)
Right here’s a recap of the strategies you should use to repurpose your weblog content material into 30 social media posts — or extra!
- Repurpose pictures: Use graphics, charts, and screenshots out of your weblog as carousel posts, infographics, or video visuals.
- Repurpose bulleted lists: Flip every bullet right into a standalone submit or use them to create participating Reels.
- Repurpose ideas into movies: Report talking-head movies or use cinematic pictures to interrupt down weblog ideas.
- Repurpose headlines into hooks: Adapt your weblog submit title to create social media hook concepts.
- Repurpose claims into polls: Use daring claims to spark interplay with polls or surveys.
- Repurpose case research into collection: Break down case research into bite-sized items for a multi-post collection baked in social proof.
- Repurpose concepts into recent angles: Zoom in on a single level and remix it with new angles or trending subjects.
- Repurpose sizzling takes: Share sturdy opinions out of your weblog to encourage dialog.
- Repurpose stats into graphics: Spotlight key stats out of your weblog in visible posts that drive engagement.
- Repurpose conclusions into CTAs: Flip conclusions into direct calls to motion for extra engagement.
- Flip your weblog right into a social media collection: Break down your complete submit into a number of, related posts for deeper engagement.
Psst … In search of extra social media content material concepts? Look by means of our free social media sources.
To your success!
