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Reading: 1 winner and 1 loser within the FTSE 100 from the Autumn Price range
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Asolica > Blog > Marketing > 1 winner and 1 loser within the FTSE 100 from the Autumn Price range
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1 winner and 1 loser within the FTSE 100 from the Autumn Price range

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Last updated: November 26, 2025 10:11 pm
Admin
3 months ago
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1 winner and 1 loser within the FTSE 100 from the Autumn Price range
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Contents
  • Extra cautious spending
  • Concern for homebuilders

Picture supply: Getty Photographs

The Autumn Price range, a fiscal coverage replace from the Chancellor of the Exchequer, was delivered earlier at this time (26 November). The Workplace for Price range Duty (OBR) really revealed key particulars early in an sudden twist. However the full speech highlighted adjustments to taxation and spending that may affect shares. In my preliminary take, right here’s one inventory that would do effectively, with one that would wrestle from the adjustments.

Extra cautious spending

A inventory that would do effectively is Unilever (LSE:ULVR). The buyer staples large owns many family manufacturers all of us store for weekly. Over the previous yr, the share value is down by 3%.

Within the Price range, thousands and thousands are set for a wage improve because of the enhance to the minimal wage and the nationwide dwelling wage. Additional, the profit cap on these with greater than two kids is about to finish. This can present more cash for big households on advantages. On the similar time, the earnings tax thresholds have been frozen. So individuals would possibly pay extra tax if their salaries push them into a better threshold.

For my part, this implies some individuals will receives a commission extra, however shall be extra cautious about how they spend it. In consequence, I see individuals slicing again on luxurious merchandise and turning to staples bought by Unilever.

The corporate’s H1 2025 underlying gross sales grew by 3.4%, which I feel highlights how individuals within the UK (and across the globe) have already been spending extra on Unilever merchandise as they’ve felt funds tighten. I imagine this pattern will decide up over the approaching yr.

One threat is that Europe solely accounts for 19% of general income. So even when the UK division does outperform, it would probably not be capable of make a major enchancment for the general group.

Concern for homebuilders

One loser from all of this might be Persimmon (LSE:PSN). The homebuilder inventory is up 1% over the previous yr, however is the biggest faller up to now at this time within the FTSE 100, down 4%.

The Price range didn’t present any mortgage assure extensions, stamp obligation aid, or different tax incentives for first-time consumers. This clearly stunned some buyers. Additional, homeowners of properties valued at over £2m will now face a better annual surcharge of £2.5k, which has been known as a ‘mansion tax’.

In consequence, homebuilders like Persimmon may see decrease demand for property. Given adjustments to non-public taxation, individuals may be extra cautious about making vital commitments, corresponding to a home buy. On high of this, the dearth of any added incentives to assist the property market may trigger extra individuals to place their plans on maintain.

In fact, some measures gained’t take impact immediately. For instance, the mansion tax begins in 2028. Persimmon has a powerful order guide, so any slowdown in demand is unlikely to have an effect on monetary outcomes anytime quickly. In reality, throughout a buying and selling replace from early this month, the enterprise famous a 15% improve within the ahead gross sales place.  

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